Dai reprises star roles in Toyota Genuine Parts campaign

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Following the success of Toyota’s Genuine Parts campaign earlier this year with comedian Dai Henwood, Saatchi & Saatchi New Zealand has launched a new series, which sees Henwood playing a multitude of characters including a mum and baby.

The mockumentary style story has moved out of the Tuff Towing yard to various breakdown callouts that show Trev’s booming business thanks to people not using Toyota Genuine Parts.

“Trev’s already proven to be a popular new character for Toyota Genuine Parts with his launch last year, so we thought we’d take him out to a few profitable call-outs and meet a few new characters,” said ECD Corey Chalmers.

“Dai brings it as always – particularly as the most bizarre baby I’ve ever seen.”

The campaign runs online, in print and across point of sale from yesterday (Sunday 8 November).

Watch the previous series


Creative Agency: Saatchi & Saatchi Credits
Executive Creative Directors: Guy Roberts & Corey Chalmers
Writers: Nick Ward, Bob Moore
General Manager: Paul Wilson
Business Director: Susie Darling
Producer: Anna Kennedy
Production Company: 8com
Director: Jamie Lawrence
Producer: Gene Keelan
Exec Producer: Katie Millington
DOP: Andrew McGeorge
Editor: Jochen Fitzherbert
Sound Mix: Franklin Road Audio.

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