DAN launches Amplifi in NZ

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Dentsu Aegis Network has announced the expansion of its global media investment arm Amplif into the New Zealand market.

Leading the NZ branch will be Richard Pook, who has been appointed Head of Amplifi NZ, commencing Monday 13 February. He will lead all investment and local & global media partnerships for the New Zealand group.

“I’m thrilled to have secured someone of Richard’s calibre to lead the launch of Amplifi in New Zealand,” said Dentsu Aegis Network NZ ceo Robert Harvey.

“I’m confident that the rollout of Amplifi in New Zealand, combined with Richard’s unique combination of commercial and digital experience, will truly set us apart from legacy trading models and deliver a demonstrable uplift in media innovation and performance for our clients.”

Pook joins Amplifi from global digital media and ad technology company Exponential, where he was the Europe/Middle East/Africa managing director and finance VP, based in Switzerland. Prior to this he held senior commercial roles at Yahoo, British Telecom, Optus, and Telstra.

About Amplifi
Amplifi is DAN’s media investment arm, with the goal of identifying opportunities presented by convergence and globalisation to deliver a value proposition that works for clients and media owners. Amplifi’s NZ launch will add to the brand’s global footprint of 30 locations worldwide and over 3500 specialist staff.


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