DAN strengthens global creative offering

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AUCKLAND, Today: BC&F Dentsu NZ has welcomed changes to the Dentsu Aegis Network’s global management structure – although the local arm of the agency is not directly involved.

Overnight, DAN announced the launch of dentsumcgarrybowen, a global full-service creative agency that brings together mcgarrybowen and Dentsu brand agencies.

BC&F Dentsu NZ MD Murray Streets said this morning: “BC&F Dentsu continues to be the full-service creative agency for our New Zealand market and I’m really excited that we can contribute as a key part of a truly global creative agency.

“The benefit to our clients is having access to ways of working, insights and creative thinking from all across the network.

“This launch will further strengthen our ability to create distinctive work that stands out, changes behaviour and drives business results.”

DAN’s Shanghai-based global creative ceo Jean Lin confirmed the news: “There are no changes to our creative offering in New Zealand and BC&F remains our creative services agency in market.”

DAN’s AUNZ brands include BWM Dentsu, BC&F Dentsu, Isobar and MKTG, along with specialty PR/comms agencies Haystac and Cox Inall.

“I’m excited that we can contribute as a key part of a truly global creative agency.”

dentsumcgarrybowen will be led by global co-presidents Merlee Jayme and Jon Dupuis, who will report to Jean Lin.

mcgarrybowen founder Gordon Bowen, who’s based in New York, will take on the role of global chair of dentsumcgarrybowen, in addition to his role as DAN CCO.

This new entity brings together 3000 creatives, working in 33 locations, and representing 24 key global markets.

Murray Streets: “By leveraging these two award winning agencies, with Dentsu brand agencies’ creative reputation in Asia Pacific and mcgarrybowen’s ability to deliver big organising ideas through their strategic creative transformation platform, this new entity establishes an unrivalled creative agency network spanning the Americas, Asia Pacific, and Europe.

About Dentsu Aegis Network
Part of Dentsu Inc, Dentsu Aegis Network is made up of 10 global network brands: Carat, dentsu, dentsumcgarrybowen, dentsu X, iProspect, Isobar, Merkle, MKTG, Posterscope, and Vizeum, and supported by its specialist/multi-market brands. Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with 42,000 dedicated specialists.

About dentsumcgarrybowen
Dentsumcgarrybowen is a global creative agency delivering idea-led brand transformation at scale. Clients incude Ajinomoto, American Express, Asahi Breweries, Canon, Disney, Hershey, Kao, Marriott, Shiseido, Subway, The Coca-Cola Company, Toyota, and United Airlines.

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