DAN NZ taps two new leaders

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AUCKLAND, Today: Dentsu Aegis Network NZ has announced two new senior appointments – both in leadership roles.

Rachel Anderson-Cormack has been appointed head of commercial operations and DAN Solutions, alongside Guy Cousins who joins the network as group head of strategy. Both will also sit on the NZ executive leadership team.

Anderson-Cormack has 20 years’ experience spanning multiple marketing industry roles, most recently as Ogilvy NZ general manager of media.

Her position is a newly created role, geared around driving efficient and effective commercial operations and integrated client solutions. She will be focused on the alignment of people, process, and technology to deliver a transformational approach to the entire customer journey for DAN.

Cousins returns from a global role with Omnicom New York. He has 20 years’ of experience across agency and marketing leadership positions, including working globally and locally for Omnicom, Lotto NZ and Naked Communications.

“Alongside the recent addition of Davanti to our group, this is an incredibly exciting time for us.”

DAN NZ role will be responsible for driving the group strategic capability and thought leadership. He will lead a team of strategists  across multiple disciplines, who will aim to develop and deliver holistic and integrated strategic solutions for DAN clients.

DAN NZ ceo Rob Harvey said: “Alongside the recent addition of Davanti to our group, this is an incredibly exciting time for our business and our clients.

“Rachel’s role will transform our commercial operations and greatly enhance our group solutions proposition for clients. Guy’s outstanding strategic experience, blended with his time client side as CMO, has uniquely positioned him to deliver business solutions and commercial results for our clients.

“Without doubt we’ll be an even stronger, smarter and more innovative business for having them both on board.”

Anderson-Cormack said: “Dentsu not only has an impressive breadth of capability within the group, they also have really smart people. This was super motivating for me, as is their vision to deliver best in market solutions for clients. I can’t wait to get stuck in.”

Cousins said: “This kind of role doesn’t come around very often. I see a massive opportunity to bring together complementary disciplines from the group. There is a huge amount of energy and ambition at DAN and I’m feeling excited by what’s ahead.”

Anderson-Cormack commenced her new role last week; Cousins starts next Monday.

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