Strategy Sage

Editor A+D, News Make a Comment

AUCKLAND, Today: Dentsu Aegis Network NZ has promoted award winning strategist Claire Beatson from WiTH Collective head of strategy, where she has overseen market leading work for ASB Bank, into a newly created role of general manager of strategy for the whole network.

In this new role, Beatson will be responsible for growing the strategic offering for Dentsu across New Zealand. She will lead a multi-disciplinary team of strategists across channel and creative capability, as well as continue to lead the strategic direction for ASB Bank.

Beatson joined WiTH in October 2019. She has several Effies in her pocket – as well as a Cannes Grand Prix.

She is a thought-leader in creative effectiveness and was a speaker at Cannes on this topic in 2015. Prior to joining Dentsu, Beatson held senior strategic roles with both Special Group and AKQA. She is also the ceo/founder of wellness company Nod Luxury Sleep.


“Beatson has several Effies in her pocket – as well as a Cannes Grand Prix.”

DAN NZ ceo Rob Harvey said: “Claire has been a great addition to our team over the past nine months; in particular she has done an outstanding job leading the strategic development for the much loved ASB brand work.

“I’m thrilled we have such brilliant talent already working with us that we can fill this critical role internally.

“Transformational work requires a deep understanding of people and brands, and strategy sits right at the heart of this. As we look forward and help clients prepare for life in a disrupted world, Claire is best suited to help our clients navigate this period, build their brands and deliver sustainable growth.”

Claire Beatson said: “There are some seriously talented people in our wider team and a big part of my role will be to connect up the offering across the group to create strategically-led, cohesive ‘One Dentsu’ solutions for clients.

“We know this approach works, demonstrated through the work we have been doing with ASB. I look forward to leveraging this further with other clients to help them achieve greater success in meaningful ways.”

About DAN
As part of Dentsu Inc, Dentsu Aegis Network has expertise in media, digital, creative, and CRM services. DAN NZ is made up of eight agency brands – Carat, Isobar, BC&F Dentsu, Mktg, iProspect, Vizeum, Davanti, and WiTH Collective.


Share this Post