Land Rover, with a little creative guidance from Y&R and Film Construction, has enlisted Dan Carter’s dad to shine a light on the vehicle maker’s Rugby World Cup campaign’s Mascots competition.
The comp is open only to Land Rover owners who need to upload an image of their son, daughter, niece, nephew, grandchild or even family friend, aged between seven and 13, holding a rugby ball with their Land Rover in shot – and they go into the draw.
The winner will receive a return trip for one adult and one youngster to London with seats at Wembley Stadium for the New Zealand RWC 2015 Pool C match against Argentina, on Sunday September 20.
The Kiwi winners will join others from all around the globe, winners at similar competitions in their home countries.
The winning child will run out onto Wembley with the ABs, as official team mascot for the game.
Client: Land Rover New Zealand
Marketing Manager: James McKee
General Manager: James Yates
Agency: Y&R NZ
CCO & CEO: Josh Moore
Creative Director: Seymour Pope
Art Director: Lisa Dupre
Account Director: Victoria Meo
Senior Account Manager: Mike Keen
Agency Producer: Liz Rosby
Head of Design: Musonda Katongo
PLANNER: Jono Key
Media General Manager: Nicky Greville
Trading Director: Cath Hamilton
Business Director: Paul Hamilton
Social Community Manager: Rob Kay
Production: Film Construction
Producer: Tim Costar
Director: Chris Sisarich
DOP: Matt Queree
Editor: Tim Mauger
Colour Grade: Peter Ritchie
Audio Post: Franklin Road
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