DDB and Y&R score Yellow Pencils at D&AD

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Two prized D&AD Yellow Pencils came NZ’s way at the 56th D&AD Awards ceremony in London last night. They went to DDB for Nescafe Re:Scam, and Y&R, which picked up a Yellow for Heinz Geoff.

Graphite Pencils (Silver) went to FCB for Health Promotion Agency The Lost Night and Colenso BBDO Auckland for Pedigree Child Replacement Programme.

The Yellow is equivalent to Gold, Graphite = Silver, Wood = Bronze. And the Black Pencils are for Best in Show.

Just three Black Pencils were awarded – to Host/Havas for The Palau Pledge, Saatchi & Saatchi New York for It’s a Tide Ad campaign, and McCann New York was awarded a Black Pencil for its famous Fearless Girl.

In total, 721 Pencils were awarded in 2018 – 3 Black Pencils, 74 Yellows, 156 Graphites, and 488 Woods.

“D&AD is one of the few award shows we still enter.”

“This has been an outstanding year for creativity,” said D&AD ceo Tim Lindsay. “We received entries from 50 countries across all continents, attesting to the truly global nature of our programme and the impact of D&AD in stimulating and celebrating talent from around the world.

“Three Black Pencils have been awarded, two of which use creativity as a means to create a better world. But we’ve also seen a marked focus on humour and playfulness. Design and advertising can be used to encourage debate and engender social discourse, but it can and should also entertain. Also, sell stuff. In the current social and economic climate, we need all of the above.”

DDB NZ ceo Justin Mowday said: “It’s fantastic to see New Zealand agencies placed so highly this year at D&AD, and for DDB NZ to lead the way is really gratifying.

“D&AD is one of the few award shows we still enter, because it’s the most thoroughly judged and therefore the hardest to be recognised at. What’s particularly pleasing is seeing our work awarded across a range of cutting-edge disciplines for some forward-thinking clients.”

DDB NZ CCO Damon Stapleton said: “I prize every Pencil we’ve been given because they’re very hard things to win. To pick up seven in one go is an awesome effort. I want to acknowledge the fantastic teams both at DDB and client-side that worked on Re:scam and Fight for Territory.

“These were innovative campaigns that required a combination of world-beating creativity and technical expertise – and they’ve now been acknowledged as world-class.”

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