Charming Yuletide storybook to roll out this month

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AUCKLAND, Thursday: As a continuation of their latest Christmas campaign, DDB Group Aotearoa and The Warehouse are rolling out a free digital storybook which follows the adventures of Nigel the Nutcracker – the little toy with a big wish.

In The Warehouse’s latest integrated campaign, Nigel’s charming story lives on with a special online storybook called Nigel’s Christmas Wish (Te tōmina kirihimete o Nigel), read by media personality Kara Rickard in both te reo Māori and English.

Anyone can access the storybook and read or listen along to see Nigel’s wish realised with the help of a little girl’s imagination.

The campaign also includes a competition, where Nigel fans can enter their details to win a limited-edition gift pack, including a printed version of the book in both languages, and their own Nigel doll.

“Nigel is the face of The Warehouse Xmas this year and his story encapsules how gestures and gifts don’t have to cost the world to mean the world.”

The Nigel dolls have been carefully crafted from New Zealand wood and are dressed in Nigel’s festive outfit ready to take pride of place at the top of the Christmas tree.

DDB CCO Gary Steele said: “With a modern take on a Christmas wish story, we’re excited to bring the campaign to life even further by welcoming the Nigel storybook into the homes of Kiwis.

“Extending this campaign means that Nigel and his endearing story is recognised throughout the nation across various outputs. As we lead up to the festive season, we’re stoked to be continuing to ramp up Kiwi Christmas spirit and inspiring others with his story.”

The Warehouse Group’s chief customer and sales officer Jonathan Waecker said: “Nigel is the face of The Warehouse Christmas this year and his story encapsules how gestures and gifts at Christmas time don’t have to cost the world to mean the world.

“It leans into what we are all about – no matter the budget, The Warehouse is helping to make Christmas wishes big or small come true.”


Client: The Warehouse Group
Chief Customer and Sales Officer: Jonathan Waecker
Chapter Area Lead Marketing, Digital & eCommerce: Bonnie Bradley
Chapter Member Marketing: Cayden Crombie
Chapter Member Marketing: Minna Reinikkala
Chapter Lead Marketing: Rachel Hitchcock
Chapter Member Creative Services: Gemma Simpson
Chapter Member Digital Specialists: Ngamora Zhang
Chapter Lead Digital Specialists: Kirsten Wright

Agency: DDB Group Aotearoa
Author: Veronica Copestake
Artwork: Joseph Qui, Watermark Creative
Supporting Art: Pawel Zawislak, Watermark Creative
Toy maker: Bryan Millar, Pioneer Wooden Toys, Kumeu

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