Colenso BBDO and Finch’s Mountain Dew Hidden Graphics campaign has won the Design Invention and Product Development Invention categories at Adweek’s Project Isaac Awards in New York. DDB also picked up an Isaac Award – for Steinlager Tweeting Sonar in the Social Media category.
The Isaac Awards, now in their third year, recognise the year’s most inventive marketing, media and digital campaigns.
“We are chuffed that the work we did with Finch for Mountain Dew has been recognised at the Isaac Awards, especially as it’s in the areas of design and product development because it shows how good the idea is when it wins against some of the amazing work that was eligible, particularly from the US,” said Colenso ceo Nick Garrett.
He also had a nod for DDB: “We might compete with DDB every day here in New Zealand but congrats to them also because it is damn impressive for two Kiwi agencies to win two of out a couple of dozen global awards.”
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