After years of successfully celebrating the life-changing possibilities of winning big, DDB and Lotto NZ have ventured into new territory in their latest campaign, highlighting Lotto’s core purpose of generating community funding heritage as a community funding initiative.
This film enters the world of young Dylan, a keen, albeit trepidatious, football player, who with a light tap of the ball, sees his own life take a dramatic shift.
DDB chief creative officer Damon Stapleton says the 60-second film recognises Lotto players for the contribution many of them may not even realise they’re making. The spot sees DDB working with the acclaimed The Sweet Shop once again.
Lotto’s other story
“This film sprung from the desire to tell Lotto’s other story,” said Stapleton. “There are dreams about winning, and then there are the dreams of the kids out on the sports field every weekend, and their parents standing on the sideline.
“This piece isn’t about winning. It’s about the kids getting out there and having a go, learning about teamwork and perseverance.”
Lotto GM of corporate comms & social responsibility Emilia Mazur says he’s excited to highlight this key aspect of the Lotto story.
“We wanted to share a familiar Kiwi story that celebrates an everyday but, in its own way, extraordinary sporting moment,” she said. “We believe sport in New Zealand should be for everyone, no matter a player’s ability, success should be celebrated at every level.
The Sweet Shop director Mark Albiston said: “I wanted this spot to feel really familiar. I personally identify with the frustrated, but proud agonising dad, and the girl reminds me of the really tall girls my friends and I all wanted to dance with at our old Blue Light discos back when I was 13 in the ’80s.
“I hope that people see a lot of what makes Saturdays and being an early New Zealand teen really special and in its own way slightly agonising.”
Client: Lotto NZ
Chief Marketing Officer: Guy Cousins
General Manager, Corporate Communications & Social Responsibility: Emilia Mazur
Chief Creative Officer: Damon Stapleton
Executive Creative Director: Shane Bradnick
Creative Directors: Brett Colliver and Mike Felix
Lead Business Partner: Zoe Alden / Kate Lines
Planning Director: Rupert Price
Agency Producer: Rosie Grayson
Executive Producer: Judy Thompson
Production Company: The Sweet Shop
Managing Director/ Executive Producer: Fiona King
Producer: Andy Mauger
Director: Mark Albiston
DOP: Marty Williams
Post Production Company: Grade – Pete Ritchie
Post production online: Palace Studio
Editor: Luke Haigh
Soundtrack/Composer/Music: Cam Ballantyne – Beatworms
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