McCafé and DDB Group Aotearoa brew up a new brand platform

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AUCKLAND, Today: McDonald’s and DDB Group Aotearoa have released details about the latest McCafé brand platform Great Things Are Brewing, which aims to inspire us with the importance of a great start to the day.

DDB lead business partner Karla Fisher said: “As a nation of coffee devotees, the latest campaign is a dedicated love letter to the day ahead.

“We wanted to develop a platform that our coffee lovin’ nation would relate to. For many of us, a day doesn’t get started until we down our first cup of coffee.

“With this work, we wanted to go a step further, by owning the morning coffee moment.”


Agency: DDB Group Aotearoa
Client: McDonald’s
Director of Marketing: Luke Rive
Head of Menu: Nikki Jeffcote
Senior Brand Manager: Nicky Moltschaniwskyj
Brand Manager: Angela Favis

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