DDB Melbourne taps Cirkus to demo a child’s imagination

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To celebrate the launch and to support further fundraising efforts for the new Monash Children’s Hospital Imagination Appeal, DDB Melbourne’s creative team reached out to Cirkus in New Zealand to produce an animated short, demonstrating the power of a child’s imagination.

This film speaks with a child’s voice to invite viewers to join in imagining a brighter future for sick children. By donating to Monash’s Imagination Appeal they will be supporting over 100,000 children treated at the hospital every year.

The new Monash Children’s Hospital has been designed to capture children’s imagination, helping them to cope and recover from their illness more quickly and with better outcomes. “After all,” says agency creative Murray Bransgrove, “imagination is the best medicine!”

This emotive animated short paints a picture of an intergalactic voyage that demonstrates the power of imagination through an enthusiastic child.

The animation works in harmony with the voiceover, highlighting the interaction between Tahlia, the heroic patient, and the hospital staff as if it is being animated in real time, as well as showing that imagination is the best medicine in a child’s healing process.

Led by animation director Romain Borrel, the Cirkus illustration team designed and boarded up a naïve 2D style reflecting a child’s imaginative world.

Most of what you see was then built and animated in 3D, before being rendered out in a flat style to stay true to the original 2D art.


Cirkus Team
Animation Director: Romain Borrel
Design & Illustration: Anna Lee, Rebecca Tan
Modelling, Texturing, Rigging & Render: Sam Wheldon
Animation: Bailey Xiong, Joon Seok Yoon, Mauricio Bartok
Producer: Puteri Raja Ariff
Live Action Director: Grantley Smith
Music & Sound Design: Nylon Studios
Music Composition: Jesse Watt
Sound Designer: Stuart Welch
Producer: Karla Henwood
Audio/VO Mixing: Gusto Music
Agency: DDB Melbourne
Creative: Brett Edwards, Murray Bransgrove
Production: Tuesday Picken, Sophie Simmons, Jo Alach
Account Management: Stuart Smith

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