DDB’s Steinlager Win or Lose print ad wins global accolade

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SHANGHAI, Tuesday: Alfred Wong, ECD at China’s TBWA\ Media Arts Lab, has chosen DDB Aotearoa’s Steinlager Win or Lose full-pager as his Best Print Ad, in the weekly Best Ads global roundup.

“It’s not just for fans,” he wrote.

“It’s a message for the team as well. I’m not a fan of rugby but this is an effective reminder that no matter the ups and downs, we’ll stick together, the fans, the team, and the beer.

“It’s simple, powerful, and touching.”

Wong’s creative credits include two Cannes Gold Lions, and a Best in Show at Adweek, plus wins at D&AD, One Show, Clio, Andy Awards, ADC, London International Awards, Spikes Asia, and AdFest.


Category: Drinks, alcoholic
Client: Lion
National Marketing Director: Rachel Ellerm
Brand Director – Beer: Kate Butler
Digital Marketing Manager: Angela Monro
Marketing Manager – Steinlager: Lauren Dyke

Agency: DDB Aotearoa New Zealand
Chief Strategic Officer: Rupert Price
Group Chief Creative Officer: Matty Burton
Chief Creative Officer: Gary Steele
Creative Director: Freddie Coltart
Creative Director: Matt Williams
Creative Director: Rory Mckechnie
Producer: Julz Lane
Designer: Justin Koh
Senior Planner: Jack Murphy
Senior Business Director: Hannah Petit
Lead Business Partner: Crystal Clark
Business Coordinator: Genevieve Lyall

Media Agency: MediaCom New Zealand
Associate Business Director: Amy Mackinnon
Senior Account Manager: Lauren Ah Fook
Associate Investment Director: Holly Shaw
Investment Coordinator: Jack Macdonald

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