DDB launches new campaign for KidsCan

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AUCKLAND, Today: KidsCan’s 15 for 15 winter appeal campaign by DDB Aotearoa aims to raise $500,000 to help ease hardship for children bearing the brunt of the current cost of living crisis.

DDB CD Courtney Dow said: “More than 144,000 Kiwi kids don’t always know where their next meal is coming from.

“So with the help of KidsCan’s principal partner Meridian Energy, DDB has created a confronting campaign that speaks to the hard-hitting facts of the current cost of living crisis and what it means for the children who regularly go hungry.

“The campaign aims to convey how the rising costs of living are making the lives of children in poverty, even harder. 

“This campaign was created to tug at the heart strings of Kiwis, confronting them with what are quite frankly some shocking statistics and to encourage them to donate $15 to the 15% which will help to change kids’ lives for the better.”

“This campaign was created to tug at the heart strings of Kiwis, confronting them with what are some shocking statistics.”

KidsCan ceo Julie Chapman said: “Child poverty is one of the biggest issues New Zealand is currently facing and with food prices at the highest they’ve been in a decade, hardship statistics are expected to get even worse.

“More targeted help is needed to help families dig their way out of poverty. We are already feeding over 44,000 children in schools and early childhood centres – but so many more are waiting for our help.

“Kids deserve to have a fair start to life and $15 could mean the difference between a nutritious start to the school day or not going to school at all.”

“Through this campaign we are reaching out to all New Zealand to lend a hand during a crisis that shows no signs of easing.

“KidsCan needs the team of five million to help raise the $500,000 needed to make a difference and give Kiwi kids essential items they need for a better future.”

This campaign launches on 20 June across print, TV, digital/ web, eDM, social media, outdoor and radio.


Client: Kidscan
Funder/ceo: Julie Chapman
GM Fundraising/Marketing: Lisa Andrews
Marketing/Comms Manager: Leigh Jeffs
Marketing Executive: Chelsea Sorensen

Cient: Meridian
Chief Marketing Officer: Michael Healy
Meridian Marketing Lead: Rhys Musson
Branded Partnership Manager: Jules McMillan

Agency: DDB Aotearoa
Chief Creative Officer: Gary Steele
Creative Director: Courtney Dow
Art Director: Emerson Hunt
Copywriter: Danny Brown
Senior Business Director: Zofia Wereszczynska
Business Coordinator: Phebe Murison
Senior Planner: Thinza Mon
Junior Planner: Natassja Cox
TV Producer: Tabitha Parke-Gailey
Studio Manager: Julz Lane
Stills Photographer: Troy Goodall
Sound Engineer: Milon Williams

Production Company: Kaleidoscope
Director: Matt Wilson
Executive Producer: Paul Stephenson
DOP: Cam Neate

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