AUCKLAND, Thursday: DDB has launched a new AA Insurance brand campaign, Live a Little Freer, which follows three Kiwis’ quest to live life worry-free.
DDB – with a little help from Finch – brought the story to life by following the journey of three characters who embody freedom, confident in the knowledge they are protected with AA Insurance: A loveable superhero kid, an older gentleman, and a woman in her car are portrayed as carefree, as life’s dramas play out around them. (Scroll down to see all three tvcs.)
DDB ECD Shane Bradnick says the Live a Little Freer campaign takes a lighthearted, tongue-in-cheek approach to insurance.
“The campaign is designed to show how freeing it can be knowing AAI has you covered when life gets complicated, whether that be mother nature or a particularly tricky carpark,” he said.
“I love that a child’s fun is at the heart of the idea – the simple stuff of kids being kids and roaming about and exploring the world.”
“Across all of our work for AAI we’ve been trying to create a consistent feeling, which is making insurance products understandable and engaging for Kiwis. We’ve succeeded in doing that and it’s fantastic to see the work to date driving growth for the business.”
AA Insurance head of marketing Richard Park says the campaign embraces the brand’s personality and dedication to customer satisfaction.
“We are incredibly proud to launch our Live a Little Freer campaign; it reinforces our commitment to provide certainty and eliminate stress for our valued customers and allowing them to live life freer every day.”
The integrated campaign will roll out in TV, cinema, digital, social media and radio. View the others below:
CREDITS
Client: AA Insurance
Head of Marketing & Communications: Richard Park
Brand, Acquisition and Sponsorship Manager: Melodie Vickars
Marketing Specialist: Misha Desai
Agency: DDB
Chief Creative Officer: Damon Stapleton
Executive Creative Director: Shane Bradnick
Creative Director: Ben Pegler
Senior Art Director: Julia Ferrier
Senior Copywriter: Veronica Copesake
Lead Business Partner: Kate Lines
Senior Business Director: Lucy Paykel, Clare Van Tiel
Business Executive: Ella Bilham
Senior Planner: Anna Gunnell, Thinza Mon
Planning Director: Rupert Price
Executive Producer: Judy Thompson
Senior TV Producer: Samantha Royal
Production Company: Finch
Executive Producer: Karen Bryson
Producer: Rebekah ‘Bex’ Kelly
Director: The Bobbsey Twins from Homicide
DOP: Zoe White
Offline editor: Tim Mauger
Colourist: Jean Clement Soret
Post production online: Stu Bedford, Jonte Wendt
Sound Mix: Craig Matuschka, Liquid Studios
Music licensing: Jonathan Mihaljevich, Franklin Rd.
About DDB New Zealand
At DDB New Zealand we create influence for our clients by making original ideas that compel people to feel, do and think. This belief, combined with a genuine desire to drive tangible growth for our clients, has seen DDB ranked New Zealand’s most creative agency over the last 10 years by Best Ads on TV. DDB is part of the DDB Group, which also comprises TRACK (customer experience, CRM, and data-driven marketing), Interbrand (strategy and design) and Mango (PR, experiential and social).
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