DDB shoots Lotto for Mothers Day  (updated)

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This Mothers Day, Lotto NZ – with a little help from their friends at DDB and The Sweet Shop – is celebrating mum by with a TVC demonstrating how the amazing things she does seem to just magically happen, yet usually go without thanks.

The 30-second spot follows a young boy’s everyday experiences with his mum at home.

“We often take for granted all that our mums do for us and we don’t say thank you enough,” says DDB ECD Shane Bradnick. “So, this Mother’s Day we’re encouraging Kiwis to celebrate their mum by giving them a little Lotto magic with a Triple Dip ticket.”

The Sweet Shop director Dylan Pharazyn said: “I loved the idea of mum’s magic in this script. The realism we used brings to life the transformation of messy to tidy, just as a child might imagine.

“It’s a warm and genuine thanks to mums for all the work they do that goes unnoticed.”

The Magic went live on Sunday 30 April.


Client: Lotto
Chief Marketing Officer: Guy Cousins
Head of Marketing Communications: Keri Merilees
Senior Marketing Communications Manager: Genna Duff
Agency: DDB
Chief Creative Officer: Damon Stapleton
Executive Creative Director: Shane Bradnick
Creative Directors: Brett Colliver and Mike Felix
Art Director: Jake O’Driscoll
Copywriter: Sylvia Humphries
Lead Business Partner: Kate Lines
Account Director: Lucy Paykel
Account Manager: Arameh Bozorgi
Planning Director: Rupert Price
Senior Agency Producer: Samantha Royal
Executive Producer: Judy Thompson
Production Company: The Sweet Shop
Producer: Larisa Tiffin
Director: Dylan Pharazyn
Managing Director/Executive Producer: Fiona King
Executive Producer: Ben Dailey
Post production online: Palace Studio
Editor: Sam Brunette

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