DDB mini-drama invites us into the Home of Premium Drama

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DDB has created a new tvc campaign to showcase Sky TV as “the home of premium drama”, and still the most viewed drama provider in NZ. The 90sec spot – labelled by the agency as a ‘mini-drama’, is called Poisoned Chalice.

Featuring character actors Tyler Coppin (Hacksaw Ridge) and Alison Bruce (Top of the Lakes), the film is the first piece of brand work to roll onto New Zealand screens for 2018.

Directed by Academy Award nomininee Derin Seale, the spot gives the audience a gripping taste of what they can expect from Sky’s Premium Drama offering.

DDB chief creative officer Damon Stapleton says they enlisted premium talent to celebrate premium drama. “There is no beating around the bush, Sky is the home of premium drama. We wanted to demonstrate this by creating a captivating 90-second drama with a gripping storyline that would have audience members wanting more.” 

“This is an exciting new approach for us, using a riveting setting to engage those who crave good drama.”

The spot sets a gripping scene approaching the climax of a relationship gone sour. Our fourth wall-breaking protagonist artfully dissects the perfect drama, and where to get it, while being immersed in one himself.  

Sky TV marketing director Mike Watson said: “This is an exciting new approach for us, using a riveting setting to engage those who crave good drama.

“We will continue to promote individual series, but we wanted to create an experience, an overarching piece that triggers an emotional connection,” he says. “There is no better way to showcase Sky as the true home of  premium drama than to create our own drama.”

The shows in Sky’s premium drama line-up collectively picked up 55 Emmys at last year’s 68th Primetime Emmy® Awards.

The campaign will roll out with the 90sec version for cinema before being broadened out on television, social video and a 360 degree experience on Facebook and Snapchat.


Client: Sky TV
Marketing Director: Mike Watson
Content Marketing Manager: Kate Whittle
Agency: DDB
Chief Creative Officer: Damon Stapleton
Creative Director: James Conner & Christie Cooper
Art Director: Julia Ferrier
Copywriter: Veronica Copestake
Group Account Director: James Blair
Senior Account Manager: Rachel Parker
Executive Producer: Judy Thompson 
Senior Agency Producer: Rosie Grayson
Production Company: Finch
Executive Producer: Karen Bryson 
Producer: Jimena Murray 
Director: Derin Seale 
DOP: Ginny Loane 
Post Production Company: Finch 
Editor: Luke Haigh 
Soundtrack/composer/Music: Liquid Studios – Pete Van De Fluit
About DDB New Zealand

At DDB New Zealand we create influence for our clients by making original ideas that compel people to feel, do and think. This belief, combined with a genuine desire to drive tangible growth for our clients, has seen DDB ranked New Zealand’s most creative agency over the last 10 years by Best Ads on TV.

DDB is part of the DDB Group, which also comprises TRACK (customer experience, CRM, and data-driven marketing), Interbrand (strategy and design) and Mango (PR, experiential and social). 

See our work at www.ddb.co.nz

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