They gulped down the message (and the fizz)

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Giving away free samples is a tried and tested way of promoting product. If you do it well, you can create a quite a stir on the street. Beverage company Charlie’s discovered this a few years ago, and has now taken the idea to the next level, with Phantom Billstickers.

They created an orchard of delicious juices in bottles dangling from street posters. It worked so well they came back for more … and so did their customers.

“It’s a campaign we ran a few years ago and New Zealand is still talking about it,” said Charlies brand manager Casey Hume. “So, why reinvent the wheel? We decided to go ahead with Charlie’s Juice Orchard 2.0, but this time featuring our Honest Fizz range, which is the perfect product for an on-the-go Charlie’s fix.


“We’re running the campaign in central Auckland, Wellington and Christchurch. We wanted to target areas with high foot traffic to get as many eyeballs on our product as possible.”


“We chose street posters because we wanted to offer New Zealand a refreshing way to experience our products. Using posters allowed us to target specific, high-traffic areas and create quite a disruptive marketing campaign.

“We’re running the campaign in central Auckland, Wellington and Christchurch. We wanted to target areas with high foot traffic to get as many eyeballs on our product as possible.

“Working with Phantom was a breeze. It was easy to coordinate one campaign across three centres. We really appreciate the way the Phantom team went the extra mile, hanging and replenishing our ‘fruit’ on the trees daily.”


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