DDB & BMW take snowboarder on the drive of his life

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DDB surprised a Queenstown visitor with the drive of his life at BMW’s Alpine xDrive event, rewarding curiosity with a adrenalin-pumping winter driving experience.

Jayden Klinac was treated to the experience after simply standing on a footpath sticker inviting someone to “get the M feeling”.

The unsuspecting Kiwi was plucked from the streets of Queenstown and whisked away by helicopter to BMW’s Alpine xDrive event, high above the ski resort.

Klinac, a keen snowboarder from Arrowtown, noticed the invitation on the pavement.

“I thought to myself I’ll probably look a little silly just standing there, but I’m glad I did! The BMW team jumped out and totally surprised me with this amazing experience.”

Klinac joined 24 paying guests at Cardrona Valley’s Southern Hemisphere Proving Ground that day, getting behind the wheel of BMW’s M vehicles and latest xDrive models in some of the most in some of the most challenging and exhilarating conditions imaginable.

Under the watchful eye of an instructor from BMW’s international Driving Experience team, Klinac spent the day drifting on ice, power sliding around the skid circle, competing on the ice slalom and a high-speed hot lap on snow covered roads.

BMW Group New Zealand head of marketing, Gabrielle Byfield, says the invitation was intentionally vague in order to attract someone willing to give new things a go.

A credits list was not available at press time.

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