DDB teaches old dogs new tricks

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A new Dogs Playing Keno video series from Lotto NZ and DDB aims to demonstrate how playing Keno is so straightforward, it’s easier than “finding a bone in a graveyard”.

“The videos follow the dogs as they learn different ways to play Keno, that best suit their personalities, and show just how easy it is to play,” says Lotto head of brand & comms Kelly Miller.

The campaign coincides with Keno doubling its daily draws, now offering players four chances to win every day in-store or online.

“Keno is a great game for those who like to have a punt and Dogs Playing Keno is a fun campaign designed to get the game on people’s radars,” Miller says. “We reckon the Keno Dogs will appeal to the better in all of us and hopefully teach a few more humans out there new Keno tricks to try themselves.”

DDB ECD Shane Bradnick said: “The dogs have dropped their old game in light of something modern, fast and fun.  Having dogs with different personalities allows people to find their own way of playing Keno.”



Executive Creative Director: Shane Bradnick
Creative Director Digital: Haydn Kerr
Art Directors: Zac Lancaster, Adam Thompson
Copywriters: Tom Cuniliffe, Ben Pegler
Group Business Director: Nikki McKelvie
Senior Account Manager: Katya Urlwin
Account Managers: Nicholas Dellabarca, Lizi Oldham
Head of Planning: Lucinda Sherborne
Planner: David McCallen
Executive Producer: Judy Thompson
Agency Producer: Samantha Meehan
Print Producer: Andy Robilliard

Lotto NZ

Kelly Millier: Head of Brand and Communications
Keri Merilees: Senior Brand and Communications Manager
Production Company: Watermark Ltd
Director: Dave Way
Animators: Dave Way, Tessa Monash, Mat Brady
Artwork: Anton Petrov
Producer: Simon Shaw
Sound Design: The Coopers
Media agency: Spark PHD & PHDiq


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