AUCKLAND: DDB Aotearoa has brought together The Warehouse and Warehouse Stationery aimed at helping families and kids with the start of a new school year.
CD Ben Pegler said: “The campaign is a heart-warming look at a Kiwi family at different stages of their lives, prepared to get stuck into a new year and equipped with all they need to get off to a good start.
The Warehouse Group’s Jonathan Waecker said: “Back to School is a key event for both The Warehouse and Warehouse Stationery, and this campaign shows how both retailers have come together to save Kiwis time, money, and stress.
“The campaign launched on 5 January with multiple film assets. It is integrated in stores and across TV, digital, social, cinema, OOH, print, and radio.”
“Our campaign highlights how we are here to help make the return to work, school, or post-holiday life as seamless as possible by providing Kiwis all they need to start smart.”
The Warehouse and Warehouse Stationery campaign launched on 5 January with multiple film assets. It is integrated in stores and across TV, digital, social, cinema, OOH, print, and radio.
CREDITS
Client: The Warehouse Group
Chief Customer and Sales Officer: Jonathan Waecker
Chapter Lead Creative: Troy Rawhiti-Connell
Chapter Lead Marketing: Rachel Hitchcock
Chapter Member Creative: Gemma Simpson
Chapter Member Marketing: Vanessa Hitchcock
Creative Producer: Caroline Santos-O’Connell
Agency: DDB Aotearoa
Chief Creative Officer: Gary Steele
Creative Director: Ben Pegler
Art Director: Stan Lee
Copywriter: Aitken Hutcheson
Lead Business Partner: Kate Lines
Senior Business Director: Zofia Wereszczynska
Senior Business Manager: Fran Schnackenberg
Business Coordinator: Phebe Murison
Executive Planning Director: Lucinda Sherborne
Executive Producer: Judy Thompson
Lead integrated producer: Tom Colbeck
Production Company: The Sweet Shop
Executive Producer: Ben Dailey
Producer: Tony Whyman
Director: Dylan Pharazyn
DOP: Matt Henley
Post Production Company: The Sweet Shop
Post production online: The Sweet Shop
Editor: Dan Kircher
Soundtrack/composer/Music: Peter van der Fluit @ Liquid Studios
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