DDB ticks all the boxes for The Warehouse’s American sage

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The ties between DDB and The Warehouse just grew even stronger last week, when the agency won The Warehouse Stationery business to add to its roster, which already included the master The Warehouse Group.

The incumbent on the Stationery side was 99. Unsurprisingly, DB ceo Justin Mowday is pleased. “It’s a great endorsement when an existing client asks you to partner them on more,” he said.

The Warehouse Stationery adspend is $18m. The group spent $71m in 2016.

The Stationery win also follows appointment of DDB owner Omnicom Media as the single media strategy and buying partner. And Andrew Berglund’s appointment as ECD for the Warehouse Group last month.

All these moves came after Jonathan Waecker came on board as chief marketing officer in November.

“The Warehouse Stationery adspend is $18m. The Warehouse Group spent $71m in 2016.”

Prior to joining The Warehouse Group, Waecker was based in San Francisco as vice president of marketing communications at Yahoo, the fourth largest online property in the world, reaching over one billion users every month.

In that role he led the fully integrated team responsible for delivering all marketing communications during a critical turnaround period for the company, winning numerous industry awards, while driving revenue and results for the business and brand.

Prior to Yahoo, Waecker spent time in global marketing, brand strategy and business development roles at Zynga and The Walt Disney Company.

He has been named one of Brand Innovators 40 Under 40, received an MBA in Corporate Strategy from HEC Paris, a second MBA in Global Finance from the Chinese University of Hong Kong, and graduated from San Diego State University.

He started with The Warehouse Group just last year, on November 2, after relocating to New Zealand with his family.

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