Colorsteel and DDB Group raise the roof standard (Updated)

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AUCKLAND, Today: DDB Group Aotearoa and Colorsteel have launched a “playful” campaign that aims to raise the standard of how New Zealanders choose the roof over their heads.

Group CD Ben Pegler said: “When it comes time to decide on a roof, it can often seem easier to leave the decision making up to the designers or builders.

“To make Kiwi homeowners pickier about choosing their roofing products, DDB Group’s latest campaign showcases Colorsteel’s legacy of durability, innovation and ingenuity through the lens of some of the most selective personalities we know, the household cat.

“When you’re building a home, New Zealanders should have the confidence to demand a superior roof … one that even your pickiest household member would choose.

“By heroing the true rulers of the house – the family cat – the campaign urges homeowners to be just as picky as their furry counterparts.”

“By heroing the true rulers of the house, the family cat, it urges homeowners to be just as picky as their furry counterparts and actively engage in selecting a more superior roof – one that’s made for New Zealand conditions and a New Zealand way of life.

“They wouldn’t settle for anything less than the best, so why should you?”

NZ Steel marketing head Suzanne McKandry said: “ This campaign with urges homeowners be more particular about a choosing a superior roof – one that will last for generations to come. ”

The Colorsteel campaign is in market now, integrated across TV, print, digital and social media.


Client: NZ Steel
Head of Marketing: Suzanne McKandry
Senior Brand Manager: Laura Clark

Agency: DDB Group Aotearoa
Group Chief Creative Officer: Matty Burton
Chief Creative Officer: Gary Steele
Creative Directors: Ben Pegler / Rory McKechnie
Art Director: Connyr Snell
Copywriter: Cain Duff
Lead Business Partner: Karla Fisher
Business Partner: Jenny Travers
Chief Strategy Officer: Rupert Price
Planning Director: Laura Davies
Executive Producer: Judy Thompson
Agency Producer: Charlotte Glennon

Production Company: GoodOil
Executive Producer: Andrew McLean
Producer: Anna Stuart
Director: Stuart Bowen
DOP: Crighton Bone

Post Production Company: The Machine Room
Post production online: Stu Bedford
Editor: Dan Kircher

Soundtrack/composer/Music: Pete van der Fluit, Liquid

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