DDB & Westac banish the paranoia

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Westpac’s latest campaign from DDB aims to demonstrate the security of CardGuard contactless payments – even for the most paranoid among us. And Mr Tinfoil sure is paranoid!

The campaign features a 45sec hero spot, and a supporting 15sec.

“With all our data being captured and movements being monitored these days, the truth is we all have a bit of our paranoid tinfoil hat-wearing hero in us,” says DDB ECD Shane Bradnick.

“Westpac has always used humour to show these truths about ourselves that we never really want to admit. So, whilst CardGuard may not stop our internet usage being monitored, at least we can use our Westpac cards without having to worry about them being skimmed, scammed or scanned.”

Westpac head of brand & marketing Oliver Lynch said: “Security is always an important issue for people and with new forms of payment technology it’s the right time for us to reassure New Zealanders that Westpac will keep them safe.

“To do this we’re launching CardGuard, our security promise to our customers. This new campaign shows that now even a highly suspicious tinfoil-hat donning man, can stop worrying about security and enjoy the benefits of a contactless card.”

Here’s the 45sec spot …



Head of Brand & Marketing: Oliver Lynch
Mass Marketing Director: Andrew Twidle
Product Delivery Manager: Anna Hodgson

DDB Group 

Chief Creative Officer: Damon Stapleton
Executive Creative Director: Shane Bradnick
Senior Copywriter: Natalie Knight
Senior Art Director: Corinne Goode
Managing Partner: Elizabeth Beatty
Account Director: Mark Wilson
Senior Account Manager: Deepika Goundar
Account Executive: Kate Coppersmith
Planning Director: Rupert Price
Executive Producer: Judy Thompson
Agency TV Producer: Samantha Royal
Production Company: Scoundrel
Director: Tim Bullock
Executive Producer: Adrian Shapiro
DOP: John Toon
Production Designer: Neville Stevenson
Offline Editor: Adam Wills
Online: Blockhead
Sound Design: The Coopers
Music: Somebody’s watching me by Rockwell
Licensing: Jonathan Hughes, Franklin Rd

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