DDB’s April Fools joke wins Ad of the Month

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DDB has won April’s Newspaper Ad of the Month with its BMW April Fools ad. “A refreshing April Fools ad that needed newspapers to work … and it definitely did that,” agreed the judges, acknowledging also the extension to the April Fools ad which ran the next day congratulating the winner.

Special Mention was also awarded to Colenso BBDO for its NZ Breast Cancer Foundation ad. “It was lovely seeing a woman with wrinkles being celebrated,” said the judges – Contagion’s Verity Dookia, bcg2’s James Bowman, and Assignment’s Josh Lancaster.

This month’s win adds another five points to DDB’s lead, and a point to Colenso bumps Barnes, Catmur & Friends down a notch.

The Ad of the Month winning team receives $250 and Agency League points for their agency, which are tallied on a league table to run from July 2014-June 2015.

Ad of the Month and Agency League also accept entry from newspaper digital ads, as well as newspaper print ads. News Works’ Ad of the Month and Agency League competition is open to any ad that has appeared on a New Zealand newspaper website or app, or in any print edition.

Both digital and print entries vie together for the best monthly accolade, with only one individual ad to be selected top each month – although judges may give special mentions to a number of exceptional ads.

To enter digital or print ads in Ad of the Month and gain points on the Agency League table, go to here.

Every monthly winner from 1 July 2014 to 30 June 2015 will automatically be entered into the $10,000 Newspaper Ad of the Year at the end of this year.



Chief Creative Officer: Damon Stapleton
CD: Shane Bradnick
Art Director: James Conner
Copywriter: Christie Cooper
Account Director: Paula Brown
Managing Partner: Elizabeth Beatty
General Manager: Kathy Gieck (Mango/DDB Group)
Account Director: Katie Walton (Mango/DDB Group)
Head of Media Relations: Kate Carter (Mango/DDB Group)
Production Company: Two Heads Auckland
Director: James Anderson
Print Producer: Andy Robilliard
Marketing Manager: Sonya Berrigan (BMW)
Marketing Communications Manager: Joanne McDonald (BMW)
Corporate Communications Manager: Edward Finn (BMW)
Planner: Jamie Barrett


Creative Chairman: Nick Worthington
Head of Art: Mike Davison
Senior Art Director/Writer: Kristal Knight
Happy at Hundred Project: Photographer Karsten Thormaehlen,
Group Business Director: Sarah Williams
Senior Producer/Project Manager: Serena Fountain-Jones
Partner: Alex Gage-Brown (Managing Director Skinfood)
Client: Evangelia Henderson (CEO NZ Breast Cancer Foundation

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