DDB’s L&P ad ‘best tvc in the world’

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CHICAGO, Today: FCB Chicago associate CD Rodolfo Fernandes has named DDB NZ/Sweetshop’s Lemon & Paeroa Best Day Ever as the best television commercial in the world last week.

“It’s not easy to make people laugh, and it’s even harder when there’s a brand guideline, tests and big companies involved,” he wrote for the Bestadsontv website (scroll down for the link).


“DDB NZ did it. They made a very funny campaign – and also straight to the point. Well done!”

“However, DDB New Zealand did it. They made a very funny campaign and also straight to the point. “Well done!

“A special highlight for the soundtrack. I can’t listen to Sheryl Crow’s All I Wanna Do again without thinking of some zombies having fun.

Rodolfo Fernandes is originally a multi-awarded Brazilian creative (including Cannes Lions, D&AD, and One Show). He’s also been a teacher at Miami Ad School.


CREDITS

Client: Lemon & Paeroa
General Manager Strategy & Brand: Wendy Rayner
Head of Marketing and Design: Angela Broad
Marketing Manager: Laura Knight
Agency: DDB New Zealand
Regional Chief Creative Officer, NZ/AU: Damon Stapleton
Executive Creative Director: Gary Steele
Creative Director: Rory McKechnie
Senior Art Director: Zac Lancaster
Art Director: Sarsha Drakeford
Copywriter: Sylvia Humphries
Managing Partner: Nikki McKelvie
Senior Business Director: Crystal Clark
Executive Planning Director: Lucinda Sherborne
Business Manager: Violet Hong
Business Manager: Ravina Raju
Executive Agency Producer: Judy Thompson
Agency Producer: Samantha Royal
Production Company: Sweetshop
Director: Damien Shatford
Executive Producer: Ben Dailey
Producer: Lynnette Gordon
DOP: Marty Williams
Editor: Tim Mauger
Post Production online: The Machine Room
VFX: Stu Bedford
Colourist: Dave Gibson
Post Producer: Hannah Walker
Music: Sheryl Crow All I Wanna Do
Audio: Jon Cooper, The Coopers
Photographer: Troy Goodall
Music Licensing: Jonathan Mihaljevich, Franklin Road


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