An ultra-simple VW ad has won the 2014 Newspaper Ad of the Year announced in Auckland last night. Beetle For Sale won DDB $10,000 cash, and is their second win in two years (last year it was for YWCA Women Work for Free).
DDB’s VW ad, created by former AUT grads Kevin Bachtiar & Sasha Arandelovic (now at Special Group), was highly praised by the international judges, Adrian Rossi & Alex Grieve of Abbott Mead Vickers BBDO. “VW has one of the richest advertising heritages of any brand,” they said in a joint statement. “This is both a blessing and a curse. You have to raise your standards to what has come before. This ad does. It grabs our attention. It conveys its message. Top stuff.”
Whybin\TBWA’s Minds for Minds was runner up after taking out the Best Craft – Copy award.
Other winners on the New Zealand newspaper industry’s big night were Auckland agencies Ogilvy & Mather, OMD, and Assignment Wellington.
The OMD ad for Tourism Australia (headlined ‘What’s your passion’) took out the awards for Best Media Thinking and Best News Brand Campaign.
The full list of winners at the 2014 Newspaper Advertising Awards is:
Ad of the Year
Client: VW – Beetle Sale
Agency: DDB
Executive Creative Director: Andy Fackrell
Creative Directors: Gavin Siakimotu, Natalie Knight
Art Director: Kevin Bachtiar
Copywriter: Sasha Arandelovic
Ad of the Year Runner Up & Best Craft – Copy
Client: Minds for Minds – Routine
Agency: Whybin\TBWA
CCO: Toby Talbot
Creative Director: Lisa Fedyszyn & Jonathan McMahon
Creatives: Smeta Chhotu-Patel, Tom Johnson & Tom Knighton
Head of Art: Phil Kelly
Group Head: Jodi Willocks
Account Director: Mark Wilson
Production: Ali Vernon
Print Production: LightFarm Studios
Logo Design: Lorenz Perry
Judges’ comments: Great to see long copy making a return. It is cleverly put together and certainly makes one stop and think.
Best Craft – Art
Client: Absolutely Positively Wellington
Agency: Assignment Wellington
Creative Team: Chris Bleackley, John Plimmer & Chrissie Lahood
Retouching: Geoff Francis
GAD: Felicity Drader
Judges’ Comments: The ads were pure craft
Best Topical
Client: Rebel Sport
Agency: Ogilvy & Mather
Executive Creative Director: Angus Hennah
Creative: Rupert Hancock
Illustrator: Mike Mirfin
Group Account Director: Sandra Daniel
Account Director: Darryl Rogers
Group Marketing Manager: Tanya Laurence
Buyer Hardgoods: Hamish MacKenzie
Judge’s Comments: Hugely topical, with a simple idea
Best Digital
NB. No winner
Best Media Thinking
Client: Tourism Australia
Agency: OMD
Client Services Director: Chrissy Payne
Account Director: Colleen Porath
Managing Partner: Andrew Reinholds
Digital Strategy Director: Judit Maireder
Digital Planner / Buyer: Christina So
Campaign Executive: Azriel Chan
Account Executive: Hanri Els
Creatives: Avon Willis, Aaron Taylor & Paul Cracknell
Judges’ Comments: Huge content and variety. It was visually strong and appealing with great use of ad and editorial
SPECIAL MENTIONS:
Best Craft – Art
Runner-Up: Client: VW, Agency: DDB
Highly Commended: Client: Minds for Minds, Agency: Whybin\TBWA
Best Craft – Copy
Runner-Up: Client: Talk Rugby like a Pro, Agency: Whybin\TBWA
Best Topical
Runner-Up: Client: Prime TV, Agency: FCB Media
Highly Commended: Client: Lorde’s letter, Agency: Ella Yelich O’Connor / Saika Management
Best Digital
Highly Commended: Client: Talk Rugby like a Pro, Agency: Whybin\TBWA
Best Media Thinking
Highly Commended: Client: Public Trust, Agency: Ogilvy & Mather, Wellington
Best News Brand Campaign
Runner Up: Client: Brand USA, Agency: JWT Action USA / APN
Highly Commended: Client: Pak n Save – Australia campaign, Agency: FCB Media
Highly Commended: Client: Talk Rugby like a Pro, Agency: Whybin\TBWA
About the 2014 Newspaper Advertising Awards
Now in their ninth year, the 2014 Newspaper Advertising Awards are designed to encourage a new generation of creatives to think differently about newspaper advertising. The media landscape has changed dramatically in recent times and now newspaper newsrooms lead the way for journalism that spans multi-media channels, with digital an important part of the mix. Creative placement of newspaper advertising is also now a major part of the creative challenge. The Newspaper Advertising Awards not only has the $10,000 Newspaper Ad of the Year as the big prize of the night based on the selection of one overall winner from six categories. Best Media Thinking, Best Craft – Art, Best Craft – Copy, Best Digital, Best Topical and Best News Brands Campaign. Every Ad of the Month winner is automatically entered into the Ad of the Year competition. All qualifying advertisements must have appeared in a New Zealand newspaper between 1 July 2013 and 30 June 2014.
About News Works
News Works NZ promotes newspapers and their digital platforms. News Works represents all the interests of the newspaper industry and provides free, current and unbiased advice and information. In addition New Works provides advice and useful tools to help plan and execute print campaigns. News Works NZ is a commercial entity of the Newspaper Publishers’ Association (NPA).
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