DDB launches ‘heartwarming’ Xmas campaign

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AUCKLAND, Today: As Christmas draws near, DDB Group Aotearoa and The Warehouse have launched a heartwarming campaign that can help make wishes of all sizes come true.

Nigel is the central character, with a special wish. As the story unfolds, Nigel’s dream is realised with the help of a little girl’s imagination and a gift from The Warehouse.

DDB CCO Gary Steele said: “With a nod to the classic holiday films we all grew up watching, the campaign is a modern take on a familiar Christmas wish story.

“The campaign is integrated across film, cinema, outdoor, digital, web, social media, radio, PR, print, in-store, partnerships, and influencers.”

“This campaign is all about what we can do for others this Christmas – and how helping someone accomplish their dream can light up their day – or even year.

“The campaign celebrates everything that is magical about Christmas – decorating and lighting up the tree, the excitement of finding the perfect gift, the anticipation of the night before,  and sharing special moments with your loved ones,”

The next phase
Nigel’s adventures don’t end here – the next phase of the campaign will be revealed later this month across digital and social media, along with a “world-first” media activation.

The campaign is integrated across multiple media outputs including film, cinema, outdoor, digital, web experience, social media, radio, PR, print, in-store, partnerships, and influencers.


Agency: DDB Group Aoteaoa
Chief Creative Officer: Gary Steele
Creative Director: Ben Pegler
Senior Art Director: Adam Barnes
Senior Copywriter: Veronica Copestake
Tribal Executive Creative Director: Haydn Kerr
Head of Social: Sam Snowden
Chief Strategy Director: Rupert Price
Joint Head of Planning: Charlotte Marks
Lead Business Partner: Kate Lines
Senior Business Director: Zofia Wereszczynska
Senior Business Manager: Eamonn Dobson
Executive Producer: Judy Thompson
Lead Integrated Producer: Samantha Royal

Production Company: Sweetshop
Director: Mark Albiston
Executive Producer: Kate Roydhouse
Executive Producer: Ben Dailey
Producer: Andy Mauger
DOP: Marty Williams
Offline Editor: Julian Currin
Grade: Matic Prusnik
Online Editor: Jon Baxter, Perceptual Engineering

Music Composition and Sound Design: Cam Ballantyne
Stills photographer: Troy Goodall
Media Agency: OMG

Client: The Warehouse Group
Chief Customer and Sales Officer: Jonathan Waecker
Chapter Area Lead Marketing, Digital & eCommerce: Bonnie Bradley
Chapter Member Marketing: Cayden Crombie
Chapter Member Marketing: Minna Reinikkala
Chapter Lead Marketing: Rachel Hitchcock
Chapter Member Creative Services: Gemma Simpson
Chapter Member Creative Services: Charlotte Stevens
Chapter Member Digital Specialists: Bhavika Rambhai
Chapter Member Digital Specialists: Ngamora Zhang
Chapter Lead Digital Specialists: Kirsten Wright

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