19 April 2017 – Lions Health has launched the 2017 Young Lions Health Award in partnership with UNICEF and la Caixa Foundation.
Now in its third year, the competition challenges young creative communications professionals to present a core idea, including a launch event/activation, digital activation and video idea, aimed to be launched on World Pneumonia Day, 12 November.
“The medical sector is advancing rapidly,” said Gérard Bocquenet – UNICEF director, Private Partnerships. “Creativity can save lives. That is why we need to harness young talent from the industry to win the battle against pneumonia – the cause of most children’s deaths from disease worldwide.”
Submissions should work across multiple channels and be scalable globally or locally to generate public engagement and raise awareness of the fight against pneumonia. In doing so the campaign should encourage advocacy and be driven by a long-term strategy.
The winner of the Young Lions Health Award will be invited to attend Lions Health on 17-18 June in Cannes, France, where they will receive their award during the official ceremony attended by 1000 experts from the healthcare communications industry.
Twitter role
“We’re excited to return to Cannes Lions Health this year,” said Twitter director of health & wellness Mary Ann Belliveau. “The intersection of technology and creativity is extremely exciting in the health and wellness sector at this moment in time.
“This exhibition highlights the best of the best and we are thrilled to be part of it.”
Deadline in 5 days
Communication and marketing professionals under the age of 30 are invited to submit their campaign concepts online at www.canneslions.com/lions_health. The deadline for entering is in just five days – Monday 24 April.
The Lions schedule
Cannes Lions 17-24 June
Lions Health 17-18 June
Lions Innovation 19-20 June
Lions Entertainment 21-22 June
About la Caixa Banking Foundation:
Through its Social Outreach Programme, la Caixa Banking Foundation pursues the priority goals of contributing to the welfare of people and promoting equal opportunities, with particular attention to the most vulnerable groups. As the largest foundation in Spain, second in Europe, third worldwide, la Caixa is devoted to social programmes aimed at development and transformation, which account for a large proportion of the 500 million euro annual budget dedicated to Social Outreach. Further information: Irene Benedicto: 934 042 033 / 629 547 850
Share this Post
