Decode the Death Star

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Panasonic’s Rogue One: A Star Wars Story Decode the Death Star promotion is the Christmas promotion for all non-traditionalists While there’s no shortage of Christmas campaigns vying for your attention, Panasonic have taken a different route this year and teamed up with Disney and Lucasfilm’s latest in the Star Wars franchise: Rogue One: A Star Wars Story.

Created and delivered by Method, Decode the Death Star gives customers, purchasing any participating Panasonic product, the chance to win instant prizes and go in the draw to win major prizes such as a private screening to the movie.

Available through 11 major Panasonic retail partners, customers are given a special decoder card that holds a hidden message using a chromatic decoding image. Prizes were revealed by using the card at one of the specially made, life size Deathtrooper standee decoder stations. Customers could then go online to claim their prize on the campaign website:

A secondary promotion run through Countdown with Onecard gives customers a chance to go in the draw to win a $1,000 shopping spree and movie prize packs.

The eight-week campaign is fully supported by a variety of in-store POS, online digital banner campaigns, retail mailer catalogues, promotional website, billboard and Facebook promotions.

With the movie launching in cinemas this Wednesday 15 December, the promotion is proving to be a hit nationwide with Star Wars fans even showcasing it on dedicated fan sites.

So, instead of the traditional Santa pic, why not get a selfie with a life-size Deathtrooper instead?


Client: Panasonic
Client Contact: Lynda Bodger
Agency: Method –
CD: Eugene Eastlake
Art Director: Royce Reyes
Designer: Nick Peek
Front end engineer: Danillo Castilho
Back end engineer: Evgenii Starodedov
Account Service Team: Brad Smith, Erika Turnbull
Print Production: Production Co Op

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