PARIS, Today: This remarkable DeepFake Donald Trump clip is actually a rather brilliant editing job. But (knowing Trump, as we do) it brings with it a ring of truth.
French agency La Chose and its client, Solidarité SIDA (which translates to AIDS Solidarity), have certainly stirred things up with this campaign.
“If enough commitments are made, then there is a chance of stopping new cases of HIV within 10 years.”
La Chose CD Pascal Grégoire said: “DeepFake videos are everywhere but what if we could turn something negative into something positive to create some buzz around an important cause?
“The result is amazing. There is no doubt that this new initiative will create a buzz on social media.”
“If significant enough commitments are made, then there is a chance of stopping new cases of HIV within 10 years and of achieving a world without AIDS for our children and grandchildren.”
CREDITS
Client: Solidarité SIDA
President: Luc Barruet
Campaign Coordinator: Audrey Touchard
Campaign Coordinator: Julie Beiger
Agency: La Chose
Creative Director: Pascal Grégoire
Creative Director: Shaun Severi
Copywriter: Arnaud Girard
AD: Léo Debernardi
Brand Management: Eric Tong Cuong & Pauline Garoux
Strategic Planner: François Peretti
Communications Director: Barka Zérouali
DP: Nicolas Buisset
Producer: Laura Sacarrère
Director: Shaun Severi
Sound Production: Octopus Paris
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