AUCKLAND, Monday: After just 21 months in business, Ponsonby-based ad tech/creative indie We Are Frank has partnered with global ad marketing platform Amobee.
We Are Frank ceo Benjamin Searancke said: “This local deal means that through Amobee’s data management platform, Frank advertisers will now have an independent, end-to-end advertising and data management platform across all channels, formats and devices.
“Our goal is to efficiently integrate creative, technology and media to drive better results.”
“The deal is a coup for the advertising technology market in New Zealand,” he said. “We are a local and independently owned business that have been looking for the right partner to deliver our digital creativity to the market.
“Our goal is to efficiently integrate creative, technology and media to drive better results.
“We Are Frank believes digital advertising needs to be better, locally relevant, experiential and fun. Partnering with Amobee will help us take what we believe to be better user experiences to the NZ market with scale and precision.”
Amobee is a wholly-owned subsidiary of Singtel, one of the largest communications technology companies in the world, which reaches over 675 million mobile subscribers. Amobee operates across North America, Europe, Middle East, Asia and Australia.
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