Deloitte Digital Creative NZ creates programme director role

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AUCKLAND, January 1: Deloitte Digital Creative New Zealand has announced the appointment of Priyanka Patel as programme director.

Deloitte MD Ahmad Salim said: “This comes as the creative practice enters the next phase of our mission to re-establish the powerful role of creativity, taking the world’s best creative talent to the areas of organisations where they can have the greatest impact.

“Priyanka kicked off her career at The Monkeys Sydney working on an innovative combination of communication and digital platforms for iconic brands like Telstra and Ikea Australia before moving to The Royals where she led a broad spectrum of creative accounts including Charles Darwin University, Afterpay and Campari Group.

“Called home to New Zealand by the pandemic, she landed a role at Special Auckland where she was at the reigns of iconic accounts and pieces of work like the highly awarded David’s Unusables for Motor Neurone Disease, one of New Zealand’s biggest brand transformations in recent years for Kiwibank, and the Effie-winning It’s Good to be Home for Contact.

“Priyanka Patel kicked off her career at The Monkeys Sydney, and later joined Special Auckland.”

“It’s so exciting to be a year into our journey and attracting talent like Pri. She’s one of those rare people with loads of experience and still excited by ideas and taking on the creative challenges that others would shy away from.

“With years of recognisable and award-winning work under her belt for a range of work covering digital innovation, creative strategy and a breadth of communications and design projects, she brings another dimension of creativity to our already diverse and unconventionally structured team.

Patel: “I’d be lying if I said I wasn’t nervous about leaving the comforts of Adland as I know it! But it’s outweighed by how excited I am to be working alongside this exceptional team and disrupting the market.

“This is a once-in-a-lifetime opportunity to use the power of creativity and combine it with Deloitte’s capabilities to create real-life solutions to some of New Zealand’s greatest challenges – that will hopefully live on longer than me.”

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