Dentsu Aegis buys star Kiwi indie

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Dentsu Aegis Network has today announced the acquisition of a majority share in Barnes, Catmur & Friends. DAN (in a release) says the move “establishes creative capability for Dentsu Aegis Network in the market to further strengthen the business in New Zealand”.

BC&F founders Daniel Barnes and Paul Catmur will remain in their roles as leaders of the newly named BC&F Dentsu and will continue to be supported by the existing BC&F management team including General Manager, Luke Farmer.

Founded in 1996, the award winning and highly regarded full-service creative agency with 31 staff in Auckland will be the flagship creative agency brand of Dentsu Aegis Network in New Zealand and the country’s first Dentsu offering.

“I am absolutely thrilled to welcome Barnes, Catmur & Friends into Dentsu Aegis Network,” said Rob Harvey, NZ ceo of Dentsu Aegis Network said. “I have long admired the work of the BC&F team and the addition of the agency to our group is a significant step towards achieving our strategic goals in New Zealand.

“BC&F share many of our values, not the least of which is a dedication to innovation and collaboration to deliver results for clients. Their business is very complementary to our group from both a capability and cultural perspective.

“We have no desire to change the things that have made BC&F so successful in the past. Daniel, Paul, and Luke are great leaders and I look forward to working with them to achieve our ambitions for both BC&F Dentsu, and the wider Dentsu Aegis Network group in New Zealand.”

Daniel Barnes of BC&F said: “Dentsu have impressed us with their new approach to agency networks and their desire to let us continue with the freedom to do what we do best. Joining Dentsu Aegis Network gives us access to great talent, services, tools, data and technology both locally and from the global network.”

Paul Catmur of BC&F said: “While our existing set of great clients and people remains our priority we look forward to new opportunities working within the DAN network.”

Simon Ryan, ceo of Dentsu Aegis Network Australia & New Zealand said: “It is great to further support our growth mantra in New Zealand and expand our service capability with this acquisition.

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