AUCKLAND, Friday: dentsu NZ has announced its engagement of Richard Hollingum as Experience Consulting Practice Lead. dentsu NZ ceo Robert Harvey said: “In a year when dentsu saw 10.2% growth across the APAC region, the New Zealand arm of the global business has continued to make key strategic hires signalling the intention for further growth in 2022.
“Richard is passionate about connected experiences, and this newly created role at Davanti will see the business further ramp up efforts in this space.
“Richard will be tasked with accelerating Davanti’s growing customer experience capability, working closely with Davanti’s marketing technology leadership and powering Davanti’s purpose to help their customers get closer to their customers.
“It’s connected experience – idea-led, data-driven, and technology-enabled – that is driving this future, and Richard’s role will be at the heart of this intersection.”
“Richard has deep experience in creative technology, design and service, owing to his roles as MD at Made by Doing, APAC MD for Prodigious, and prior to that as head of marketing technology services (APAC) and head of operations (Europe) for Sapient Nitro.
“It’s connected experience – idea-led, data-driven, and technology-enabled – that is driving this future, and Richard’s role will be at the heart of this intersection, bringing together the best of our capability from Davanti and connecting it with the creative and media services within dentsu.”
Hollingum said: “Davanti, and the dentsu Group’s commitment to helping organisations embrace data and digital CX transformation to meet their customers experience needs is exceptionally inspiring so the opportunity to join the team was too hard to ignore during this exciting time of change
Hollingum commenced with Special/Davanti in October.
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