AUCKLAND, Today: Dentsu has today announced “a simplification” of its business in New Zealand by bringing together several of the network’s capabilities under a single go-to-market brand proposition – dentsu.
Dentsu NZ ceo Robert Harvey said: “The move will see dentsu consolidate a number of its brands to create a simplified structure, enabling clients to access and leverage a breadth of capabilities more seamlessly.
“This change results in retirement of the Vizeum, BC&F Dentsu, MKTG, and WiTH Collective brands in NZ.”

“Consistent with global strategy”, from today, the business will be organised into three distinct service lines:
- Creative will encompass brand, communications, PR, experiential marketing, and digital experience design. This will be led by Murray Streets as managing director.
- Media will support all media and performance clients and be led by Richard Hale as managing director.
- Customer Experience Management (CXM) will continue to be managed by the go-to-market brand, Davanti, under the leadership of ceo John Bessey. Davanti will align closely with dentsu International’s broader CXM network as part of Merkle.
BC&F no more
This change results in retirement of the Vizeum, BC&F Dentsu, MKTG, and WiTH Collective brands in New Zealand, with the service lines continuing to represent the dentsu global network delivery brands – dentsuMB, Isobar, Carat, iProspect, and Merkle.
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