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AUCKLAND, Today: dentsu NZ has helped Pizza Hut to launch a distinctive new brand platform, after winning the creative business in a successful pitch. The incumbents were Stanley St (brand) and 99 (retail).

The platform is fronted by The Yumpire, Pizza Hut’s new brand ambassador (“the arbiter of taste, the decider of deliciousness, and the champion of every Kiwi taste bud out there”).

The new work kicks off on TV, digital, social, and in-store, and was made in collaboration with director James Solomon via Fish, music and sound via Franklin Rd, with photographer Yuki Sato via IDC, and PHD Media.


“The new work kicks off on TV, digital, social, and in-store, and was made in collaboration with director James Solomon via Fish, music and sound via Franklin Rd, with photographer Yuki Sato via IDC, and PHD Media.”

dentsu MD Murray Streets said: “It’s ridiculously well-coded work that’s injected confidence and distinctiveness into the brand.”

dentsu creative partner Bex Radford said: “From the moment the Yumpire showed up in a pizza-fuelled brainstorm, we knew she was going to be transformative for the Pizza Hut brand.

“Huge thanks to our brave clients and awesome production partners for making her a reality.”

Restaurant Brands CMO Geraldine Oldham said: “We are excited about this latest step in the transformation of the Pizza Hut brand in New Zealand. The Yumpire will be making her presence felt all over New Zealand.”

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