Design Assembly founder revisits origins at Women in Design Day

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AUCKLAND, Yesterday: Louise Kellerman, who started Design Assembly 15 years ago to unite, educate, and inspire graphic and visual designers, is excited to introduce a new event this March for women designers and those identifying as female, posing the question.

How have your background, life experiences and values shaped your design practice to live a life in design?

When Louise founded Design Assembly in 2009, she was a young female designer seeking a sense of community. She never imagined that the organisation would fulfil her mission of fostering connections between individuals and ideas in such a supportive and uplifting environment.

‘Women in Design Day | Design & You 2024’ takes Louise back to her beginnings, celebrating those in the design community who mean the most to her.

This special event is set for Friday, 22 March 2024, in the scenic Bracu Estate in Bombay Hills, just south of Auckland. It will feature four distinguished female designers from various sectors, who will share their career stories and insights.

“I’m so excited for DA Women In Design DAY. This event is a full circle moment for me – dedicated to my 21-year-old female design graduate self.” – Louise Kellerman

Attendees can look forward to engaging in hands-on design activities, exploring a curated selection of top design books provided by Beatnik Publishing, indulging in delicious food, and unwinding amidst the serene olive groves of Bracu Estate.

Featuring women in design

  • Desna Whaanga-Schollum – Mātauranga Māori / SciComm / Mahi Toi
  • Laura Cibilich – Founder/Design Director at RUN
  • Sarah Baker – Media Design School
  • Zoe Ikin – Experience Design Director at ASB Bank

Women in Design Day 2024 offers a unique experience for all, allowing attendees to engage or simply relax. Tickets include meals, activities, and possible discounts for Design Assembly members, with optional coach transfers.

The day aims to unite the design community, fostering a space for inspiration, interaction, and introspection. It’s a chance to reflect on personal design journeys.

Design Assembly continues to support the New Zealand design community, providing opportunities for connection and learning.

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