AUCKLAND, Wednesday: Anthem PR client Rush, who developed the NZ Covid Tracer App, won gold in the Digital Design category of Australia’s Good Design Awards. The judges cited the app for “outstanding design and innovation”.
The judges said: “As NZ entered pandemic lockdown in 2020, the Ministry of Health partnered with Rush on a solution to help contact tracers break the chain of Covid-19 transmission. The NZ Covid Tracer App and QR code generator were launched in six weeks to stop new clusters and ultimately save lives.
“This is a really impressive app especially given the timeframe it was turned around in.
“Overall interface is approachable and easy to understand and it brings a number of key Covid-related functionality all in under the one app.
“This is a really impressive app especially given the timeframe it was turned around in.”
“It is clear, accessible, intuitive wayfinding for the primary functions (checking in, diary entries) and echoes the design language used elsewhere in NZ government Covid-related communications.
“Nice hints of social proof, too, which was shown to be crucial for take-up. An impressive project that has sped-up contact tracing, saving lives. Bravo.”
Dr. Brandon Gien, ceo of Good Design Australia, said: “The importance of embracing good design principles is now more important than ever as many businesses around the world have had to completely rethink their business strategies to remain competitive.
“The standard of design excellence represented in this year’s awards is the best I’ve seen in 25 years, an encouraging sign that the design sector is flourishing.”
CREDITS
Project Title: NZ Covid Tracer App
Designed in: New Zealand
Designed by: Rush
Commissioned by: The NZ Ministry of Health
PR: Anthem Auckland
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