AUCKLAND, Today: Kiwi designer Chris Flack (who’s design director at Strategy Creative, Christchurch) is rallying designers from across the world to create climate-change posters.
Mate Act Now is a climate change poster protest for the digital generation — 100 posters protesting climate change and driving political action launching on Earth Day (tomorrow, 22 April) to raise awareness of climate change and funds for the Red Cross Disaster Relief & Recovery Australia.
To celebrate Earth Day and highlight the effects of climate change, the designers and artists are using digital posters powered by social media to raise money and spread awareness of climate change.
The initiative was founded by Flack, who says he felt compelled to do something as Australia burned over the summer.
“Being a designer, I didn’t know what else to do than to grab pen and paper,” he said.
The result was the first poster which, with the scribbling help of Flack’s two-year-old son Leo, turned the words CLIMATE ACTION NOW into MATE ACT NOW: a catch-cry he reckons all Australians and Kiwis can get behind.
“Being a designer, I didn’t know what else to do than to grab pen and paper.”
Since then, the project has expanded into a collective global response, with over 100 designers involved.
Their posters form part of a curated online site (built by New Territory Studio) launching on Earth Day where you can download and share the posters for free. A limited edition publication will be sold (designed by Liam Ooi, Studio South) via the website, with proceeds going to the Australian Bushfire Relief Fund.
The artists: 23red, Alistair McCready, Andy Webb, Another Poster, Bathgate Design, Believe In, Berger & Fohr, Brett King, Character.co, Christopher Doyle, Clayton Dixon, Clem Devine, Megan Collins, Creature, Designworks, Dinamo, Duane Dalton, Eddie Davies, Grafik, Hamish Childs, HardHat Design, Harry Boyd, Harry Richards, Jinki Cambronero …
… Josiah Rees, Kate Slavin, Kyla K, Laura Griffiths, Lorenzo Fanton (Pentagram), M.Giesser, Make Bardo, Manual, Mash Creative, Matt Galloway, Matt Kitto, Micah Purnell, Mildred & Duck, Motherbird, Mucho, Not Another, Observatory, Paul Garbett, Roydon Misseldine, Rupert de Paula, Ryan Romanes, Scott Bolton, Stefan Downs, Stephen McCarthy, Studio Band, Studio South, StudioDBD, Superfried, Strategy Creative, Think Work Observe, Typographher, Vince Frost, Wade Jeffree and Leta Sobierajski, We are 27 Creative …
… DIA, Manual, Build, Wade Jeffree and Leta Sobierajski, Vince Frost, Mucho, Mash Creative, Seachange, Studio South, Hey Studio, Carla Scotto, Christopher Doyle, Paul Garbett, Megan Bowker (Collins) and Lorenzo Fanton (Pentagram).
The project is supported by BJ Ball Papers NZ.
Contact Flack here:
- mateactnow@gmail.com
- www.instagram.com/mateactnow
- www.facebook.com/MateActNow
- twitter.com/mateactnow
- www.Mateactnow.com
About Chris Flack
Flack’s last passion project was the widely acclaimed Comic Sans for Cancer campaign & exhibition using the 20th anniversary of Comic Sans (the font we all love to hate) to raise money for Cancer Research UK. The campaign had a global online reach of 13 million people, raised over NZ$12,000 for Cancer Research UK and has been featured in a wide range of publications/blogs such as Mashable, Creative Review, Design Week, Digital Arts, Design Taxi, The Independent and The New Statesman.
He’s received numerous awards including Tokyo Type Directors Club, Clios, Communications Arts, Marketing Week, AGDA and BeST Design. He regularly writes, judges and talks (too much) about design.
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