DesignThinkers Group to launch in NZ

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AUCKLAND, Today: DesignThinkers Group – an outfit with a global reputation – is to launch in NZ in one month, on Tuesday 13 April in Auckland.

Fronted in NZ by business partners Darryl McClay (founder of Auckland retail agency Raydar) and NZ Design Institute member Martin Sawbridge, the group aims to teach world-class curriculums in Design Thinking capabilities, as developed by the global DesignThinkers Group Academy.

Founded in the Netherlands in 2007, DesignThinkers Group is a leading design-driven’ innovations agency that is now represented around the world in 18 countries and growing.

McClay said: “We feel incredibly proud to be part of this prestigious group and teach their highly successful and world-class programme here in New Zealand.

“This is the first time a curriculum developed by the DesignThinkers Group will be taught in New Zealand and through our teachings, our goal is to help Kiwi companies learn the Design Thinking capabilities they need to build creative confidence and make the transition from being product-orientated and sales-driven to being service-orientated and human-centred. 


“These sessions provide a highly interactive experience, and offer world-class teaching fundamentals in design thinking processes.”

“We have over 25 years’ creative industry experience and collectively. Martin and I have had the opportunity to work on and with a fantastic portfolio of New Zealand brands, including Air New Zealand, V Energy, Blunt and Tip Top. More widely, we have also worked on many international brands, including: British Airways, Kellogg’s, Mercedes-Benz, Qantas and Virgin Australia.”

The one-day Design Thinking for Customer Experience workshop focuses on fundamentals and how it can be applied to create powerful customer experiences.

The two-day Design Thinking Facilitation Mastery workshop is designed for people with a base understanding of Design Thinking and takes a deeper dive to teach them how to run end-to-end projects (design sprints) within their own organisations.  Both are hands-on workshops where participants will ‘learn by doing’ and gain a wealth of new skills and tools that they can put into practice after.

Sawbridge said: “These sessions provide a highly interactive experience and are the first of their kind to take place in Australasia, offering world-class teaching fundamentals in Design Thinking processes.

“With Marc, who runs DesignThinkers Group in the United States, flying in specially to present, these particular workshops will provide a rare opportunity for New Zealand businesses to get in front of a leading Design Thinking guru.

“We’re expecting a lot of interest, so recommend people and businesses register early here to secure a spot!”


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