NZ digital advertising revenue grows

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AUCKLAND, Today: IAB New Zealand released the latest 2022 Digital Advertising Revenue Report this morning, providing a snapshot of the first half of 2022 – along with trends – to provide a contextual overview of the New Zealand digital advertising market.

Total digital advertising revenue in New Zealand continues to climb, reaching $991.4 million in the first half of 2022, achieving 17.3% growth on the same period in the previous year. 

In H1 2022, channel growth was led by Classified/Directories with 22.8% growth on the same period in the previous year, followed by Social at 20.7%, Search at 16.6% and Total Display at 10.3%. 

Within Total Display; Audio and General Display topped Display channel growth on the same period last year, with growth of 43.1% and 14.5% respectively.


“All-inclusive, the report includes data reflecting online advertising revenue from 15 NZ online publishers across their websites and commercial online services.”

The largest shift in Total Display variance for H1 2022 by advertising category, was Real Estate, recording a year-on-year increase of 113.5% followed by Leisure, Entertainment and Media at 82.8%.   

The IABNZ’s quarterly Digital Advertising Revenue Report is compiled from a survey conducted independently by Baker Tilly Staples Rodway on behalf of IABNZ each quarter.

The results reported are considered the most accurate measurement of online advertising revenue since the data is compiled directly from information supplied by companies selling online advertising.

All-inclusive, the report includes data reflecting online advertising revenue from 15 New Zealand online publishers across their websites and commercial online services.


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