A leading global technology infrastructure of on-demand-audio, Acast, has expanded to New Zealand establishing a partnership with local digital marketing agency Digital Commons to provide brands and advertisers with the ability to reach new engaged audiences via podcasts.
Acast is a free-to-use technology platform connecting listeners, podcast creators and advertisers in a fully integrated, one-stop shop. Acast currently has more than 58 million monthly listens to more than 2000 shows around the world.
Digital Commons partners with well-known national and international publishers, products and brands in the NZ market and represents their marketing opportunities available to NZ advertisers.
“Publishers are beginning to tap into the benefits of podcasting but the opportunity is huge.”
Podcasting is on the cusp of taking off in Australia and New Zealand, said Digital Commons managing partners Johana Cotter & Lisa Ison.
“The growth is expected to continue and the podcast space will go through a period of drastic change as those leveraging the platform come to grips with what it can provide and what content works best,” Cotter said.
“The new partnership offers local advertisers a comprehensive platform to launch, grow, and measure the digital audio footprint for podcast and audio content. Publishers are beginning to tap into the benefits of podcasting but the opportunity is huge.”
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