Same-night digital OOH broke the Baby news

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“We just saw the article about Huggies for the PM’s baby and thought it would be worth sharing a piece of work that we ran for Trade Me to welcome the baby,” writes Charlotte Freeman of Auckland/Wellington indie media agency MBM.

“This was run on digital Adshels and on digital billboards with Go Media. Using the immediacy of digital OOH we were able to get this live last Thursday, the night the baby was born!”


Creative: Trade Me, in-house
Designers: Ange Watkins and Jacob Lapworth
Marketing Director: Regan Savage
Marketing Manager: Sarah O’Leary
Social Media Manager: Angela Monaghan
Media Agency: MBM
Business Director: Charlotte Freeman
GM: Annabelle Wilkinson

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