Digital revenue goal drives NZME changes

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NZME has unveiled changes to its commercial leadership team: APN group director – commercial Sandra King takes up the new role of general manager, market solutions; and group digital director Laura Maxwell becomes group revenue director.

NZME ceo Jane Hastings says the company is focused on growing digital revenues which have been outperforming the market, while retaining NZME core revenues.

“We are about selling audiences – leveraging the power of the many channels that we can connect with these audiences and delivering results for our clients,” she says. “To drive this strategy into the next phase, some changes have been made to the commercial leadership team.

“Sandra King will be reporting to Laura Maxwell. This is a critical area of our business which is focused on how we commercialise our specialist content including business, sport, entertainment, food and lifestyle across all platforms.

“Sandra will be responsible for growth in these categories working to identify new business opportunities.”

“Laura Maxwell will be responsible for all revenue across the group via advertising products. Direct reports will include direct, agency and national direct sales. In addition, Experiential will also report to Laura to ensure these new areas are weaved into our sales teams as we evolve our capabilities.”

Maxwell says the revenue from digital and new business is providing strong impetus for growth across the business. “Whilst we will retain product and channel specialists, we are also capitalising on the opportunity for our sales teams to sell across all of our channels,” she says.

Hastings said NZME is fortunate to have such a high calibre of commercial talent within the business.

“As we merge three great businesses into one integrated media and entertainment business, we are ensuring that we have the people in place to commercialise the audience numbers that our news, sport and entertainment content is attracting.”

The changes are effective immediately.

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