AUCKLAND, Today: Digitas New Zealand has appointed Gavin Becker as managing director, based in the Saatchi & Saatchiu building in Parnell.
Sydney-based Digitas ANZ ceo Adrian Farouk said: “Gavin will be joining Nick Peat and Peter Gibson in the daily running of the business within New Zealand.
“A digital veteran with more than 20 years’ international experience and expertise in design thinking, strategy and customer-centred methods, Gavin brings a deep knowledge of customer experience, data and insight, product development and emerging technologies to the role.
“Gavin founded a digital experience and strategic innovation consultancy called North in 2019, helping companies accelerate innovation to build lasting value and capabilities across their customer value chain.
“Previously, he has held roles at Colenso BBDO and most recently, Isobar/Dentsu NZ.
“Digitas has recently been appointed to the Westpac marketing-comms agency roster, as the lead CRM & data partner, following a period of growth momentum.”
“It is an exciting time at Digitas to be able to welcome Gavin on board during a period of unprecedented growth within the business through new clients Toyota and Westpac. Gavin’s long history of CX and digital innovation promises to take this momentum and supercharge our offering to both our clients and team alike.
“Digitas has recently been appointed to the Westpac marketing and communications agency roster, as the lead CRM, data and customer communication partner. This follows an ongoing period of growth momentum in business and team alike.
Gavin Becker said: “The incredible momentum and success of Digitas in New Zealand is a testament to the team’s depth of capability, craft and relentless focus on connecting the dots for clients – helping them move from technical and organizational transformation to end-to-end and continuous orchestration.
“I am thrilled to partner with Ade, Peter, Nick and the entire team to further grow a brilliant global powerhouse like Digitas here in New Zealand.“
Digitas is a marketing agency headquartered in the US. It serves world-leading brands through a global network of more than 4500 employees across 60 offices in 40 countries.
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