MetroEXP launches Dio’s new website

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AUCKLAND, Tuesday: Westhaven creative production & events agency MetroEXP has helped Diocesan School for Girls launch its new website.

The storytelling-led website aims to reflect the school’s vision for enabling young women to make a difference in the world.

Designed by MetroEXP and brought to life with the help of Scratch Digital, the new website has been entirely rebuilt.

MetroEXP senior business manager Kimberley Warren said: “Using the brand vision Be more than you ever imagined, we’ve completely overhauled Dio’s CMS so that parents can reach Dio through a seamlessly integrated website with bespoke enquiry forms and dynamic creative.”

“Driving this interactive experience is a new brand video which features many of the fantastic students and teachers who embody the exceptional culture at Dio.”

MetroEXP managing partner Penny Wolhuter said: “The team were tasked with overhauling the website to bring to life Dio’s core values and commitment to an all-round, world-class education for girls through an immersive digital experience.

“MetroEXP currently works Ford, Wendy’s, Pharmaco, Waste Management NZ, Anathoth Farm NZ and Barker’s of Geraldine.”

“The old website was dated and needed improved functionality. It didn’t provide the experience Dio was seeking.

“Recognising the need for world-class UX, we partnered with Scratch Digital to bring to life a rich digital experience that pushes creative boundaries and leaves users with a better understanding of what Diocesan offers and why they are a girls’ school of choice for local and international parents.

“Working together on the UX and creative production, MetroEXP & Scratch Digital brought Diocesan’s vision to life, designing an initial prototype, filming a brand video and then creating over 400 unique pages to meet the launch date of 25 July 2022.

Dio marketing director Shelley Johnston said: “We’ve been blown away by MetroEXP’s production skills and the ease with which they worked with the team and over 200 students to film our brand video and bring this website to life.”

“Thanks to both MetroEXP and Scratch Digital – they were a dream to work with.

“MetroEXP currently works Ford, Wendy’s, Pharmaco, Waste Management NZ, Anathoth Farm NZ and Barker’s of Geraldine.”


Client: Diocesan School for Girls
Marketing Director: Shelley Johnston
Marketing Specialist: Clara Irvine
Marketing Coordinator: Gemma Pond

Agency/Production: MetroEXP
Creative Director: Susan Young
Senior Art Director: Greg Wylie
Managing Partner of MetroEXP: Penny Wolhuter
Senior Account Manager: Kimberley Warren

Development Agency: Scratch Digital
Co-founder and Digital Producer: Ed Lyons
Digital Producer: Nick Reid

Line-production Agency: Eyes and Ears
Director: Calvin Sang
DOP: Sash Samaratunga
Producer: Briar Collard
Production Assistant: Christina Deng

Cam Assist: Suki Arai
Sound Design: Radiate

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