Distract made me jealous

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LONDON, Wednesday: “NZTA’s Let Driving Distract You is so utterly charming and clever – and insightful,” is the verdict from BBH UK creative director Psembi Kinstan on a campaign that is currently catching attention throughout the world.

Kinstan was writing in the Bestadsontv blog. “This,” he says, “was a familiar brief that has led to so many awarded campaigns over the years you’d rightfully be thinking that there’s nothing original and brilliant left to write.

“And then you see this. And it’s so utterly charming and clever and insightful that you immediately get jealous, then excited, then you rush to look back through the briefs on your desk while asking yourself, what’s our Let Driving Distract You?”

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