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WELLINGTON, Today: Publicist Amanda Vaisigano has developed affordable online and in-person workshops and courses that teach small Kiwi business owners how to ‘Crack their own PR’.

She says she is determined to make successful PR accessible for all small Kiwi business.

The owner of Wellington-based Publicity Studio (formally The Flourish Collective) says she has flipped the traditional agency model on its head – revolutionising the way Kiwi businesses receive public relations support and services.

“I believe that with commitment, true understanding of your business and the media landscape, successful DIY PR is entirely possible – and can save businesses some serious cash along the way,” she says.

“Publicity Studio bridges the gap for small businesses who want PR.”

“Sitting alongside our set-fee PR packages and products, PR mentorship was a natural extension of the business.”

Vaisigano says Publicity Studio bridges the gap for small businesses who are after PR.

“Every business needs PR – but it’s a huge investment and something that is completely out of reach for many of the small and innovative businesses that New Zealand is so well-known for.

“Unike most ‘online courses’, this one comes with the backing of years of industry experience.”

Vaisigano began her career as a journalist for NZME, before moving into public relations where she has worked in positions across the public and private sector for over 11 years – at New Zealand Post, Federated Farmers, Contact Energy and The Department of Internal Affairs.”

Her eight-week course will launch mid-2020.

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