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The Asia-Pacific Tambuli Awards, a global competition which honours effective advertising for good, is accepting entries – and is now inviting NZ agencies to enter work.

The deadline is Thursday 30 March, and the awards night will be held on Tuesday 6 June in Manila.

The APAC Tambuli Awards looks for brands that do good and do well – “showing the seamless integration of creativity+human good+results”. Case study entries must demonstrate how brands uplift society, create positive change, and correlate purpose with purchase.

What it is NOT
The APAC Tambuli Awards is not an award for charity, advocacy, pro bono, or CSR advertising, even if those campaigns are welcome and encouraged to enter. The award’s focus is on mainstream brand campaigns that celebrate humanity, inspire purpose, and deliver results.

Tambuli began in Manila in 2005 (tambuli is a Filipino horn instrument) is organised by the School of Communication of the University of Asia and the Pacific (UA&P) in collaboration with industry partners, to create positive impact in society through marketing communications.

Each year a world class jury gathers in Manila to judge. Last year’s awards saw MullenLowe Lintas Group India named Agency of the Year and they were also honoured with a Grand Prix award for Unilever’s Lifebuoy Future Child campaign.


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